Building and working with CPG brands over the years, I’ve noticed something unsettling: profitable brands working harder every quarter yet their margins keep shrinking. This article breaks down the four silent killers draining CPG profitability and why most losses are entirely preventable.
Why CPG leaders must decide where AI belongs and where it doesn’t
Your leadership team cannot remain neutral about AI. Indecision poses greater organizational risk than either embracing or rejecting it. This article provides a framework for CPG leaders to make deliberate choices about where AI creates leverage and where human craft must be protected.
A plain-language breakdown of what a retail deduction actually is: the three ways money goes missing, the three buckets every charge falls into, and how to tell a valid deduction from one you should dispute.